Nobody
will be able to affect the course of your campaign
more than the news media, and few American
consultants understand the media better than Jay
Townsend. In this DVD, he tells you how to build a
comprehensive media list, describes the art of
dealing with reporters, teaches you how to make the
most of your campaign announcement and helps you
design and execute your media plan. You’ll learn how
to prepare for and conduct newspaper, television and
radio interviews, and how to handle the inevitable
attacks and mistakes.
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What others say... |
“Jay Townsend has a lifetime of lessons to
teach about dealing with the media. It is equal
parts art and science, and Jay understands both.”
-- Chris Lapatina,
Democratic political consultant
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