Voters
will judge you by the decisions you make – and in
the cross-currents of American politics today,
you’ll doubtless face many difficult choices as you
deal with donors, special interests and the press.
In the white-hot public spotlight, a single misstep
can derail your campaign and end your career.
In this video, Jay shows you how to avoid making
mistakes and turn circumstances to your advantage.
You’ll learn how to see around corners – spotting
problems with your contributors, interest groups and
associates from your past – so you can buy the time
you’ll need to prepare.
Just as important, you’ll learn how to play offense:
how to keep your opponents at bay, test their
response time, and understand their campaigns.
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What others say... |
“Today’s 24-hour news cycle is brutal even for
local candidates, and special interest pressures on
candidates and office-holders have never been
greater. You need agility and skill to navigate
these waters, and this video by Jay Townsend
provides a reliable compass.”
--
Mike Collins,
Crisis Communications Consultant
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