Learn
when to use television, how to tell your story on
radio, and how to design and promote a
professional-looking website that’ll let you build
two-way communication with voters. Jay shares the
secrets of effective persuasion mail and telephone
campaigns -- even how to use your volunteer
organization to turn out votes on Election Day. And
you’ll learn how to avoid running afoul of FCC and
postal regulations that can cost your campaign
plenty.
Along the way, you’ll see real-life examples of
Jay’s award-winning television, radio, mail and
newspaper ads that’ll give you ideas about how to
tell your own story, communicate your values, inform
the voters about your opponent’s record – and
respond effectively to your opponent’s attacks.
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What others say... |
“Jay Townsend has put together a
‘soup-to-nuts’ communications guide that everybody
can understand – everything from buying TV time to
conducting a door-to-door volunteer blitz. Whether
you’re running a political campaign or buying
advertising for a non-profit, this disc is
invaluable.”
--
Chris DePino, former Chairperson,
Republican Party of Connecticut. |
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