The DVD instruction set includes all of Jay Townsend's videos. The set includes:
  • “Things You Must Know and Do Before You Run”
     
  • “The Rudiments and Fundamentals of Raising Money”
     
  • “Polling Mistakes to Avoid: How to Use a Benchmark Survey to Develop a Communications Strategy”
     
  • “Developing a Campaign Budget You Can Live With”
     
  • “Making the Most of TV, Radio, Mail, Phones & the Internet”
     
  • “Making the Most of Earned Media: The ‘Do’s’ and ‘Don’ts’ of Dealing with the Press”
     
  • “Pressure Points to Monitor as the Campaign Unfolds”
     


 

What others say...

"You can spend thousands on consultants, spend days at training programs and still not pick up the many lessons Jay Townsend has to teach in this seven-disc series. This is a comprehensive review you shouldn't miss."

-- Mark Pfeifle, former Deputy National Security Advisor to the President and Vice President of S4, Inc., a Washington communications firm

 

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Price: $594.00